The Mentor to Market Programs (M2M) provide business and marketing workshops, hands-on skill building, peer-to-peer learning, and long-term support for folk artists to help them improve their livelihoods and participate more effectively in the global marketplace. Over the last eleven years, the Market has offered business-development training to 930 artists and their representatives from more than 40 countries.

Through M2M, as well as the hands-on participation in the Market itself, artists develop valuable new skills to improve their businesses, build assets, and gain economic security for themselves and their families. They also acquire the confidence needed to be successful in an international marketplace.